Our History

Founded in 1998 by internet marketing consultants and bestselling authors, Bryan and Jeffrey Eisenberg, Future Now Group, Inc. (OTCBB: FUTR.OB) is a New York City-based interactive marketing optimization firm. Future Now Group, Inc. is globally recognized as a leading voice for increasing online conversion rates, optimizing multi-channel marketing and web analytics use. Driven by the question “Why do people do what they do?” the team at Future Now Group, Inc. focuses on helping clients better understand their customers and convert that insight into profits.  Future Now noticed a problem- why did 98% of the people who voluntarily visited a website leave with their goal unresolved?  This result seemed unacceptable, and while most people were focusing on increasing traffic to their websites, Future Now realized the returns on traffic were what truly paid off in the long run.  They began to work with select clients on this problem.

  • After years of intense research and work with clients Persuasion Architecture® was created. Persuasion Architecture® is the software methodology which identifies the type of visitors a web site receives and the information that interests them.  Thus improving customer satisfaction and increasing customer conversions.  During this 8 year development phase Future Now continued to generate revenue and earning growth without any marketing.  Instead the company relied solely on word of mouth marketing from their dramatic successes lifting businesses conversion rates.

 

The creation of Persuasion Architecture® software has allowed the company to grow from a consulting business that relied on its founders for much of its revenues to a “software as service” company expanding the company’s reach, product offerings as well as revenues.  In 2007 Future Now management team decided to expand the business.   It transitioned itself from a research and development company to a growth company.  The company’s first outside capital was raised and it completed a reverse merger.  With the new capital and access to the public markets for the first time the company has employed a marketing staff and expanded their sales staff. 

 
Timeline of Growth: 

  • Prior to 2007, the company’s research and development phase it recorded profitable and steady revenue growth.  During this period, the Company grew revenues from $554,000 in 2003 to just over $1.6 million in 2006 and operating EBITDA from 1.2% to 15.9% for the same periods.
  • Since 2003, the Company has successfully introduced and implemented its processes and software solutions to over 150 mid-to-large size companies.
  • In 2006 the Company increased its product revenues by 255% over the previous year, and posted record growth in its licensing and training revenue channels.
  • In April 2007, Google released a free Website Optimizer product that allows people to test sections of a web page to find optimum solutions for that section with the ultimate goal of increasing conversion rates.  Future Now has been selected as the Premier Partner (joint public relations campaign) and Authorized Consultant for this launch.
  • Authored two best selling books, “Waiting for your Cat to bark” and “Call to Action”.

 

With Future Now’s major development completed the focus is expansion and growth.  The company has added several development and marketing team employees and continues to look to expand. 

For more information about the company contact us.