Success Stories

 

Actually Measuring Success - Client Samples

Future Now serves a broad audience of Internet marketers, management  and business owners with our diverse offerings:  free & paid content and research, assessments, training and strategic marketing consulting to serve small, medium and large businesses. Future Now has helped clients such as: Dell Computers, Webex, PriceWaterhouseCoopers, Overstock.com, AeroTek/ Allegis Group, Volvo, GE, Computer Associates, Everbank, CafePress.com, LowerMyBills, XGaming, BuyTelco, Agora Publishing, RADirect and many others increase their conversion rates.

Our clients' successes are well documented, not only in the paragraphs that follow, but in esteemed publications such as MarketingSherpa, ClickZ, Entrepreneur Magazine, Marketing Profs, Internet Retailer and CXO Europe.

 

A Few Success Stories From Clients Who Have Graciously Allowed Us To Share

increase the leads from your websiteStory 1: Converting more visitors from online to offline

Read the Google Website Optimizer case study.
Service: Conversion Optimization Coaching

Mattress Liquidators is a store that has grown beyond expectations. Though the company started in 1993 as a cash-and-carry warehouse store for mattresses, it's now a full-service sleep center with several thousand square feet of mattresses and beds of all shapes, sizes, and prices. The Mississauga, Ontario, sleep emporium prides itself on customer service, offering expert consultation, competitive prices, free delivery and set-up and a 60-day free trial of any product in the store. He brought in consulting firm Future Now, Inc. to help him identify what to test and to set up test versions of the Mattress Liquidators landing page and run them through Website Optimizer to see which pages generated the most response. Future Now, Inc. set up Google Website Optimizer to test a variety of landing pages with the use of Website Optimizer has boosted online leads 5,000%.

 

 

increase the leads from your websiteStory 2: Driving more visitors offline

Read the MarketingSherpa case study.
Service: Persuasion Architecture, Strategic Consulting

Leo Schachter Diamonds is among the largest wholesalers of better quality diamonds. The company is well represented from the windows of the most elegant shops on Fifth Avenue to the fashionable boutiques of Rodeo Drive to the jewelers who adorn the highest social circles in London, Paris and Italy. Only within the last few years, however, has Leo Schachter introduced diamonds that bear the company name. This website was built to support one of the leading retail diamond brands and to support its retailers in its first version it had a 0.86% conversion rate, after a complete overhaul using Persuasion Architecture it now converts over 54.1% of search traffic that visits the new website.



Story 3: Increasing ticket sales and quality of visitor experience using Persuasion Architecture™ personas

Read the case study in ClickZ News.
Service: Persuasion Architecture, Primary Research for Personas

Universal Orlando commissioned Harris Interactive to conduct qualitative and quantitative research about people's experiences with the new site using Persuasion Architecture. Those tests, focused on moms, showed the new site was living up to its expectations, beating the old version on 30 out of 40 measures, including likeability.

Online ticket purchases, a key metric for the resort, are up almost 80 percent year to date.

 

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